Men’s 1940 Gruen Veri Thin Watch in 14k Rose Gold

Men’s 1940 Gruen Veri Thin Watch in 14k Rose Gold

Item: W2268

Watch's origin: Swiss

Number of jewels: 17

Case: Gruen

Manufacturer: Gruen

Type of Watch:  Wrist

Type: Open-Face

Lug Width: 20mm

Dimension: 34mm by 23mm

Composition: Gold

Price: $995.00

Loading Updating cart...

Gruen emerged as one of the pre-eminent watch houses in the United States, producing accurate timepieces in stylish cases that became Jazz-Age darlings. Watch houses sought to outdo one another, carrying the wristwatch as a fashion statement to ever higher levels, but none seemed to touch the panache of Gruen. Founded in the United States in 1876, the legacy of Deitrich Gruen is a benchmark for watch designers to this day.<p> This Mid-Century Gruen certainly illustrates the adage "Out with the curves, in with the geometric lines." So was the philosophy of "L'Exposition des Arts Decoratifs," an international fair held in Paris in 1925, from which the term "Deco" was derived. Designs were less florid, more geometric, drawing on abstract and cubist influences.

We're particularly fond of Gruen watches, as much for their style as their meticulous engineering. You will find few watch houses today that take the pride Gruen did three-quarters of a century ago. The look of their watches still quickens the pulse.

Looking upon this stylistic masterpiece of solid 14k rose gold, who can question the genius of the Gruen Guild? Measuring 34mm by 23mm, it has a beautifully balanced wrist stance. One can't help but admire it - handsome, brilliant and depthless, with solid gold applied numerals and bar markers and thick spear hands. And the case? A gesture of virtuosity, with oversized lugs that are thoroughly resplendent. It is fitted with no less than a crocodile strap of the style worthy of our client - perfectly suave, gloriously '40s Vegas.

Powering this work of wrist-art is its original, 17 ruby-jeweled, high-grade Gruen movement - cleaned, oiled and calibrated so that it keeps time as it was intended. It is housed in no less than a period burgundy-and-creme Bakelite case marked "Gruen/Veri-Thin" with Gruen crest.