Blog Archives

1946 Gruen Curvex advertisement featuring men’s and ladies’ models.

“Getting Ready” by Hanna Cowart- Model/Photographer for Strickland Vintage Watches; Winter, 2015. Miss Cowart, herself an SVW Calendar Girl, captures Lucero Gutierrez wearing a rare 18k “50 Million” Elgin commemorative timepiece, designed in 1961 to mark the 50 millionth watch produced by Elgin. Featuring an unusual hinged lug case, gold-flashed mechanism and matching 18k buckle, [...]

Victorian Smartphone complete with all the bells and whistles.

“Regarding Time” Model: SVW Calendar Girl Anisa French Post-Production: Rossie Newson Miss French is wearing a 1955 Bulova manual-wind wristwatch with a peanut crocodile strap.

Mid Century illustration for Rotary Watch Company; La Chaux de Fonds, Switzerland, 1944

Smokin’ hot Sam Martin and his classic American timepiece. Photographed by Rossie Newson Special thanks to Tabanero Cigars,  7th Ave., Ybor City

Gruen Watch Company advertisement featuring the Autowind models, circa 1951

La Guitarra’s heat reminds us the rules of the ancient game have not changed: We do not possess beauty; beauty possesses us. La Guitarra: Lucero Gutierrez Photography: Rossie Newson Wrist art: Ladies’ 1920s era platinum and diamond Swiss watch

Brilliant Omega wristwatch ad featuring an oversized rectangular timepiece, circa 1930.

SVW is fortunate to feature the work of noted Parisian artist and graphic illustrator Greg-leon-Guillemin. His work is important, provocative and a tribute to the Minimalist quality of Art Deco and Plakatstil. Guillemin produces, among other works, movie posters that reflect his sense of vision and refinement. Guillemin’s work for us, “Trio,” is both brilliant [...]