Blog Archives

One of Abraham-Louis Breguet’s numerous inventions includes the “tourbillon,” a rotating mechanism intended to cancel out the effects of gravity on a watch’s timekeeping elements.  

Gorgeous, sophisticated SVW Calendar Girl Erin Andie from her high-fashion photo shoot with Mr. Rossie Newson. MUAH: Melisa J. Makeup

Art Deco “Record” watch poster, circa 1930s.

“Time for a Cup,” featuring Cody Tesla for an SVW photo shoot. Mr. Tesla is wearing a 1955 Gruen wristwatch with rare, original checkerboard dial. Photographer: Jeruel Photography Hair: Corinne Smrz Makeup: Katie Slaughter Poplin Shoot Coordinator: Stylist Michelle L Wardrobe: LaFrance Special thanks to Rossie Newson and Christine Cowart  

Brilliant Longines watch poster by Marcus, touting the venerable brand as “Completely superior,” Switzerland, 1918

Sixties Retro-Mod wrist candy Model: Miss Serena Special thanks to: Nicahabana Cigars, Ybor City

Stunning vintage Swiss Universal Geneve Watch Company poster, circa 1940s.

The heart of every horologist …

Gorgeous SVW Calendar Girl Frankii Wilde and her vintage pocket watch doing what she does so well. Photograph by Jade Photography

Fine art poster for the house of Jaeger-LeCoultre; Paris, circa 1960.