Blog Archives

The most expensive watch in the world is the Breguet 160 Grand Complication Marie-Antoinette, valued at $30 millon. It was commissioned by an alleged lover of Marie-Antoinette in 1782. The complicated timepiece took 45 years to make. The watchmaker, Abraham-Louis Breguet, began work on the watch in 1782 and his son finally finished it in [...]

This month’s SVW calendar girl is the captivating Yoko Heavilin, who is wearing a ladies’ 1925 Frey & Co. gold and enamel wristwatch. Photo by Rossie Newson and makeup by Katareyna Haberman  

Mid Century illustration for Rotary Watch Company; La Chaux de Fonds, Switzerland, 1944

Advertisement for the Juvenia Mystere wrist watch, circa Paris, 1950

Dashing American WWI soldier with early trench watch and cane, circa 1918.

This month’s SVW calendar girl is the alluring Chanda Am, who is wearing a men’s 14k gold Paul Breguette oversized wristwatch. Photograph by Rossie Newson and Makeup by Lucrecia Suarez Special thanks to the Cuban Club and Christine Cowart  

Art Deco Bulova Watch Company ad featuring Mnemosyne, the Goddess of Time and Memory, circa 1934.

“She’s fast and smooth; top goes down and she purrs like a kitten.” SVW Calendar Girl Hanna Cowart celebrating youth on Mulholland Drive in Southern California.

Impressive Pierce chronograph wrist watch ad, circa 1947

Vintage sheet music touting old watches and playing on the duties of WWI soldiers.