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The masterful House of Longines, the only venerable watchmaker never to have left their hometown, still manufacturing wrist art in St-Imier, Switzerland.

“Old School Beauty” by SVW model Jessica Randolph, capturing the very real ’50s fad of wearing a watch on one’s ankle. Photo by: Bodacious Betty Pinup Photography Special thanks to Rossie Newson Photography, Hanna Cowart- Model/Photographer, Corinne Smrz, Joli Beauchamp Makeup, Christine Cowart and Centro Asturiano de Tampa

“If eyes were made for seeing/ Then beauty is its own excuse for being.” – Ralph Waldo Emerson Model: Sarah Sutor Photo by Jeruel Photography Makeup by Katareyna Haberman

Early Art Deco Omega watch ad reinforcing the masculinity and utility of a wrist watch, circa Switzerland, 1920s.

SVW model Davis Jasmin in “Heroic Age” by photographer Rossie Newson. Davis is wearing a men’s 1956 Croton Acurator wristwatch.

Stunning French Art Deco advertisement for Patek Philippe listing its New York addresses and a modest “Watches [both] simple and complicated.” Circa 1931.  

SVW’s “Miss January” is the astonishingly mesmeric – and aptly named – “Desiree.” With her Jazz Age green eyes and platinum-and-diamond wrist art, she’s the dream every man wants and every woman envies. Model: Desiree Franco Photographer:  Rossie Newson Hair: Corinne Smrz Makeup: Joli Beauchamp Makeup Special thanks to Bodacious Betty Pin Up Photography and Christine [...]

Post-war watercolor advertisement capturing the sophistication of the Gruen Curvex. Shown are his and hers models, elegantly displayed on a mirrored tray to reveal a design that seemly does the impossible: curve a mechanical watch around the wrist. Circa 1946.

Heartfelt thanks to all the beautiful souls around the world – clients, colleagues, friends, models – who have brought joy to us through horology and art! We love each of you and revel in your exquisite sense of taste. You’re a gracious, genteel lot! SVW Calendar Girl and studio artist The Goddess kindly shared a [...]

Merry Christmastime from Strickland Vintage Watches!