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Definitive Plakatstil Swiss watch poster with Art Deco influence; Geneva, 1931

SVW Calendar model Mitch DeArmond wearing a 1959 Hamilton stainless steel automatic wristwatch that complements his classic look. Photo by Rossie Newson.

“There are men who know how to love a woman; there are women who know how to own a man.” The captivating Miss Anisa French, photographed by Rossie Newson wearing a 1945 Olympic Chronograph watch. Makeup by Lucrecia Suarez .  Special thanks to Christine Cowart and Jeff Hartzog of The Circulo Cubano de Tampa.

This Tissot Antimagnetique illustration is an outstanding example of 30s era Art Deco and Plakatstil influence in watch advertising and poster design.

Gorgeous, sophisticated SVW Calendar Girl Erin Andie from her high-fashion photo shoot with Mr. Rossie Newson. MUAH: Melisa J. Makeup Artist

Stunning  vintage Swiss Universal Geneve Watch Company poster, circa 1940s.

SVW model Daniel Rancic shows off his 1945 WWII Hamilton ordnance watch in his hometown of Basel, Switzerland.

1926 Art Deco Bulova watch advertisement featuring the latest models and the Goddess of Time.  

“Last glance before class,” featuring the beautiful SVW Calendar Girl Jessica Randolph. Photo by: Rossie Newson Photography Hair by: Corinne Smrz Makeup by: Joli Beauchamp Special thanks to Hanna Cowart- Model/Photographer, Bodacious Betty Pin Up Photography, Christine Cowart, and Centro Asturiano de Tampa

Wonderful Art Deco Doxa Watch company poster which translates to “Distinguished as he,” circa 1930.