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Art Deco Omega watch ad; Paris: 1930

Daniel Rancic by Seelenfang (http://www.sejiaku.tumblr.com/), SVW 2015 Calendar shoot in Basel, Switzerland. Daniel is wearing his 1945 WWII Hamilton ordnance wristwatch.

1948 Hamilton Watch Company advertisement illustrated by famed Montenegrin artist Gracia Josef ”Ray” Prohaska.  A prolific artist and teacher, Mr. Prohaska was ranked among the most influential advertising artists of the 20th century. In 1972, he was inducted in the Society of Illustrators Hall of Fame.

Exotic SVW Calendar Girl Samah Yaseen makes this ’20s platinum and diamond cocktail watch even more irresistible. Photo by Rossie Newson Makeup by Lucrecia Suarez Special thanks to  Jeff “El Jefe” Hartzog of the Cuban Club in Ybor City and Christine Cowart

Longines advertisement featuring the 1926 ladies’ models, as well as their slogan touting a “ten years unequaled record for accuracy at world famous observatories.”

Photographer/international model/resident goddess Hanna Cowart doing what she does best – looking gorgeous. Photo by Rossie Newson Special thanks to Christine Cowart

Hamilton Watch Company advertisement touting “accuracy you can depend upon,”  circa 1928.

Our latest SVW Calendar Girl, the ravishing Miss Chanda Am, revealing the sensual sophistication of a vintage timepiece. Photographer: Rossie Newson Makeup: Lucrecia Suarez Special thanks to Jeff Hartzog of the Cuban Club and Christine Cowart

Thirties-era magazine illustration for purse or “sweater” watches obtained by smoking Condal or Zorzal cigarettes. The copy translates [roughly] to: “Given away among these exquisite smoking cigarettes … Smoking Condal and Thrush, you may obtain these exceedingly accurate chronometers that are true talismans of good luck. If your luck goes wrong, smoke Barcelona or Thrush.”

This month’s SVW Calendar Girl is the stunning Anisa French wearing a men’s 1918 Waltham trench watch with correct two-piece leather strap. Photographer:  Rossie Newson Makeup: Vladmir Hernandez