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Picturesque 19th Century painted wall in Ballard, Washington, advertising Elgin Watches to be “Guaranteed Without Defects.”

Why don’t you tell me that ‘if the girl had been worth having, she’d have waited for you?’ No, sir, the girl really worth having won’t wait for anybody.” – F. Scott Fitzgerald   Ethereal SVW Calendar Girl, The Goddess enrichingNew Orleans. Photographed by none-other than Professor Rossie Newson.   Hair and makeup by: Fifi [...]

Today, we share “Trio” artwork produced for us by famed graphic illustrator Greg-leon-Guillemin. His work is important, provocative and a tribute to the Minimalist quality of Art Deco and Plakatstil. Guillemin produces, among other works, movie posters that reflect his sense of vision and refinement. His work for us is both brilliant and mesmeric, capturing [...]

Roaring ‘20s era Omega watch featuring a flapper in soft perfection of salmon, black and gold with slogan “Zegarek Na Cale Zycie,” or “Watch for Life;” Poland, circa 1930.

SVW Calendar Girl Macy Carr and her classic wristwatch sharing a very groovy moment.  

Vibrant advertising poster for Helvetia, a subsidiary of “Societe d’Horlogerie La Generale of La Chaux de-Fonds – designed by renowned Swiss poster designer Donald Brun and printed by Wassermann in Basel, Switzerland circa 1946.          

Jessica Randolph capturing the very real ’50s fad of wearing a watch on one’s ankle. The timepiece is a a 1957 International Watch Company (IWC) timepiece. Photo by: Boudoir Betty Special thanks to Rossie Newson Photography, Christine Cowart and Centro Asturiano de Tampa  

 Perfect timing.   Model: Nikki Vee Photographer: Rossie Newson Photography Hair: Corinne Smrz Makeup: Cristhi Fuentes Castellano Special thanks to: The Goddess

1946 Valentine’s Day for the new line of Hamilton wristwatches.