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Classic Bulova watch ad showcasing the lavish curves of the Excellency Group series, circa 1940s.

Wonderful Art Deco Doxa Watch company poster which translates to “Distinguished as he,” circa 1930.

Exotic SVW Calendar Girl Samah makes this ’20s platinum and diamond cocktail watch even more irresistible. Photo by Rossie Newson Makeup by Lucrecia Suarez

Colorful vintage poster for Cortébert – H. Sandoz (1945).

“Getting Ready” with the intoxicating SVW Calendar Girl Miss Lucero King wearing a rare 18k “50 Million” Elgin commemorative timepiece, designed in 1951 to mark the 50 millionth watch produced by Elgin. Featuring an unusual hinged lug case, gold-flashed mechanism and matching 18k buckle. Only a few examples are known to exist. Photo by The [...]

1951 advertisement announcing the release of the legendary Elgin “50 Million” wristwatch, commemorating 50 million timepieces produced since Elgin’s founding in 1864.

The classics: old trucks and vintage watches. SVW model Davis Jasmin leans on an old Plymouth wearing his men’s 1956 Croton Acurator wristwatch. Photo by Rossie Newson Photography

The stunning Darianne shows off her platinum and diamond Art Deco wristwatch. Photo by Jeruel Photography; hair by Corinne Smrz, makeup by Joli Beauchamp

Vibrant Omega Automatic wristwatch advertisement; Switzerland, 1950

The Cuban Angel with the Gold Omega Model: Lucero King Photo: Donna Strickland