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Forever diner in Wistful, Kansas … Photo by: Jeruel Photography Models: Cody Tesla and The Goddess Watches: Men’s 1957 Bulova wristwatch and a Men’s 1955 Gruen Checkerboard wristwatch Hair: Corinne Smrz Makeup: Katie Poplin Shoot Coordinator: Stylist Michelle L Wardrobe: La France Special thanks to Rossie Newson Photography, Christine Cowart and Nickos Fine Food.

Omega Chronometer wristwatch advertisement, circa 1945.

Gorgeous, sophisticated SVW Calendar Girl Erin Andie from her high-fashion photo shoot with Mr. Rossie Newson. MUAH: Melisa J. Makeup Artist

Hamilton Watch Company ad featuring a variety of men’s and ladies’ watches for graduation gifts, circa 1950.

La Guitarra’s heat reminds us the rules of the ancient game have not changed: We do not possess beauty; beauty possesses us. La Guitarra: Strickland Vintage Watches Calendar Girl Lucero Gutierrez-King Photography: Rossie Newson Timepiece: Men’s 1927 14k white gold Waltham with rare enameled bezel.

WWII Hamilton Watch ad featuring one of the best-known contributions to the war effort, the D37 “Bomber Timer.”

“Class is Back,” featuring the beautiful SVW Calendar Girl Jessica Randolph. Photo by: Rossie Newson Photography Hair by: Corinne Smrz Makeup by: Joli Beauchamp Special thanks to The Goddess at Glayum, Bodacious Betty Pin Up Photography, Christine Cowart, and Centro Asturiano de Tampa

Mid-century Movado watch poster featuring an elegant couple: she in her feather hat and gold cocktail timepiece; he in his pinstriped suit, driving gloves and oversized wristwatch, obviously delighted the other arrived on time. The caption reads “Exact! Joie de se rencontrer a la meme minute” or “Exact! The joy of meeting at the same [...]

Stunningly beautiful SVW Calendar Girl Samah is wearing a 1920s era platinum-and-diamond cocktail watch. Photography by Rossie Newson. Special thanks to Jeff Hertzog of The Circulo Cubano de Tampa and Christine Cowart.

Prescient pre-WWI Mappin and Webb advertisement featuring the earliest version of its “Campaign Watch,” a pocket watch in a specially-designed leather holster allowing it to be strapped to the wrist – the forerunner of the modern wristwatch.